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Rule: Assign a "Point Person" Data
quality does not happen by accident. It requires a plan that addresses any current weak points in your data, delivers the
desired results and can be accomplished with the available resources. It should also attempt to anticipate future needs when
possible, and allow the data quality solution to grow with the organization. Rule:
Acknowledge that there is a problem Before
anything can happen, your company must be aware that it has a problem with poor data quality and needs to find a solution that addresses this problem. This requires a reasonably rigorous audit of your mailing operations and the costs incurred by inaccurate data. It should include expenses directly related to bad address data
(such as USPS or parcel carrier fees), lost revenue and employee hours spent correcting problems that could be prevented by
a data quality initiative. Click Here →For All Seven Rules ! In This Months Winning DM Newsletter ! Perrone
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