Today, people demand to be spoken to as individuals.
It’s no longer viable to send a mailing to “current resident.” The more you know about your customers/donors/prospects, the more effectively you can use that information to speak
to them — and the more likely they will respond. Here's a few tips from "Matt's Rules"
- Content that is tailored to the individual is far more compelling
and will typically outperform generic, one-size-fits-all copy.
- Personalization
adds importance and credibility to a mail piece. Digital printing not only allows you to incorporate the person’s name,
but also include personalized audience-connecting dialogue and graphics.
- Personalization can also give consumers a sense of trust by bonding them with a company agent or representative.
By including a photo and other specific agent information, consumers get a sense of familiarity that can help with follow-up
contact and relationship management.
Bottom line? The more personalized the message, the greater the response rate.
DataLitho MVP
39 Concord Street
• N. Reading, MA •
01864 • 978-664-8222
