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Without involvement,
there is no commitment. Mark it down, asterick it, circle it and underline it. "No involvement no commitment." Stephen R. Covey
Deep Personalization
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Today, people demand to be spoken to as individuals.
It’s no longer viable to send a mailing to “current resident.” The more you know about your customers/donors/prospects, the more effectively you can use that information
to speak to them — and the more likely they will respond. Here's a few tips from "Matt's Rules" - Content that is tailored to the individual
is far more compelling and will typically outperform generic, one-size-fits-all copy.
- Personalization adds importance and credibility to a mail piece. Digital printing not only allows
you to incorporate the person’s name, but also include personalized audience-connecting dialogue and graphics.
- Personalization can also give consumers a sense of trust
by bonding them with a company agent or representative. By including a photo and other specific agent information, consumers
get a sense of familiarity that can help with follow-up contact and relationship management.
Bottom line? The more personalized the message, the greater the response rate. AmeriMail 39 Concord Street • N. Reading, MA
• 01864 • 978-664-8222
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