Direct mail is a widely used everyday marketing tool, but all too often businesses aren't sure exactly when they should be using it, or how to achieve the best results. Postage can be costly for budgets but it it is still inexpensive when used properly and when mixed with a multi-touch approach. Here are some of the most common and proven occasions when direct mail is the best tool for the job.

  Use Direct Mail To Gain New Customers

New business development and customer acquisition all mean the same thing - gaining new customers for your business. Working from a profile based on your existing customers you can use direct mail to target more of the same type of customer. Plus you can use direct mail to reach new types of customers in new areas, or sell new products or services.

 Use Direct Mail To Sell More To Existing Customers

If you take into account the acquisition cost of gaining a new customer, it may be that you only start to turn a profit when the customer repeat orders for a second or third time. Therefore you can use direct mailings to contact existing customers and sell them product replenishments, up-sell to newer or larger purchases, try new products and services, or gain repeat purchases.